“Super Verbs” Really Move Your

  1. Verbs as Powerhouses: Verbs are the engine that drives your copy. By selecting dynamic verbs over mundane ones, you can evoke emotions, visual imagery, and a stronger connection with the reader.
  2. Impact of Strong Verbs: The difference between verbs like “run” and “hustle” is significant. “Hustle” conveys a sense of urgency and energy, while “run” is neutral and uninspiring. Choosing more specific, powerful verbs makes your copy come alive.
  3. Examples of Weak vs. Strong Verbs: The examples show how replacing generic verbs with more descriptive ones creates a more vivid, compelling image. For instance, “get into bed” becomes “leap into bed,” transforming the action into something more engaging.
  4. Verb Lists: The passage includes a list of ordinary verbs paired with stronger alternatives. For example, “eat” becomes “devour” or “feast,” and “make” turns into “create” or “engineer.” This allows writers to replace simple verbs with more impactful ones.
  5. Where to Find Strong Verbs: The passage suggests that writers can look for these “Super Verbs” everywhere, including resources like a thesaurus, and use them to elevate the quality of their copy.
  6. Final Message: By incorporating these Super Verbs into your writing, you can capture attention more effectively, boost interest, and potentially increase sales.