Ad Tracking Increases Your Profits

To determine whether your advertising is effective, it’s essential to track the response to each ad you run. This process helps you identify which ads are generating profits and which are not, allowing you to optimize your marketing efforts. Here are two key strategies to track advertising effectiveness:

 

1. Tracking Publications’ Performance

  • How to Track: When new customers contact you or visit your store, ask them how they found out about you. Record their answers and associate them with specific ads (e.g., Yellow Pages, newspaper ads, or magazines). This will help you determine which publications drive the most customers.

 

  • Analyze Results: Track the sales resulting from each publication to determine if the ad is profitable. If an ad consistently produces good results, continue running it. If it’s consistently underperforming or resulting in a loss, discontinue it.

 

  • Mail Order Tracking: For mail order businesses, you can use “key codes” such as “Dept. A” for a specific magazine issue. This helps you track which ad from which publication generated the most sales.

2. Tracking the Effectiveness of Ads

  • How to Track: If you change elements of an ad (e.g., price, headline, design), track the performance of the new ad to see if it generates better or worse results compared to the original. This will help you understand the impact of the changes you made.

 

  • Change One Element at a Time: To get accurate results, only change one element of the ad at a time. For example, if you adjust the price, don’t also change the headline. This way, you can pinpoint what caused the difference in performance.

 

  • Online Advertising: For online businesses, use tracking software or services to monitor the performance of your ads. This will give you insights into the source of your sales, allowing you to determine the effectiveness of your online ads, content marketing, or other promotional activities.

 

In summary, by tracking the performance of your ads across different publications and measuring the impact of changes to the ads themselves, you can effectively gauge their success and adjust your strategy for maximum profitability. Whether you’re running a retail, service, mail order, or Internet marketing business, ad tracking is a crucial tool for optimizing your advertising and increasing profits.