5 Ways To Boost Word Of Mouth With Your Website

Here’s a more polished and professional rewrite of the article while maintaining its engaging tone and clear structure:

 

Why You Should Focus on Word-of-Mouth Advertising

One of the biggest barriers to making a sale is a lack of trust. No matter how amazing your product or service may be, if prospects don’t trust you, they won’t buy. This is where word-of-mouth advertising becomes invaluable. A referral from someone a prospect trusts carries far more weight than any ad or promotional effort.

The more trust your prospects have in you, the easier it becomes to close the sale. So why not invest in strengthening your word-of-mouth advertising? Why not make it easier for others to refer your business?

This is where your website plays a crucial role.

 

5 Ways to Use Your Website to Boost Word-of-Mouth Advertising

Your website can be a powerful tool to amplify your referrals. Here’s how:

 

1. Tell Your Word-of-Mouth Referrers About Your Website
A common mistake businesses make is launching or updating a website but not telling anyone about it. Your website is a valuable resource, especially for people who can refer you business.

When you create a new website or make significant updates, announce it! Send an email, share it on social media, and let your network know. A simple notification can go a long way in making it easier for people to refer you.

 

2. Feature Your Website Across All Points of Contact
To spread awareness about your website, ensure it’s visible everywhere.

Beyond the obvious places like brochures and business cards, add your website URL to:

  • Email signatures
  • Voice mail greetings
  • Customer receipts
  • Invoices and packaging

The more frequently people encounter your website, the more likely they are to share it when recommending you.

 

3. Showcase Your Referral Program on Your Website
If you have a referral program, dedicate a page on your website to explain it.

Make it easy for potential referrers to understand:

  • How to refer business to you
  • The types of customers you’re looking for
  • Any rewards or incentives for referrals

By clearly outlining your program, you empower your network to confidently send leads your way.

 

4. Promote Special Offers on Your Website
Special offers are a great way to encourage action—and they make referrals more compelling.

For example, instead of someone saying, “My friend Joe is a plumber, he can help you,” they could say, “My friend Joe is a plumber—visit his website to get 10% off!”

Once you’ve created special offers, make sure to inform your referral network so they can share these promotions when recommending you.

 

5. Share Free Information on Your Website
Providing free, valuable information on your website makes it easier for people to recommend you.

For instance, someone might say, “Check out Jen’s website—she has tons of helpful free advice for small businesses!”

Free content builds credibility, attracts prospects, and gives your referrers something specific and valuable to mention. It could be a blog, downloadable guides, or videos—anything that demonstrates your expertise.

 

The Power of Word-of-Mouth + Your Website

Imagine this: instead of someone saying, “Hey, my friend Ann is a graphic designer—I think I have her card somewhere,” they confidently say, “Hey, my friend Ann is a graphic designer. Visit her website at www.anndesign.com to check out her free design samples!”

By using your website to strengthen your word-of-mouth advertising, you’ll attract prospects who already trust you, making the sales process smoother and more effective.

Start leveraging your website today and turn it into a referral-generating machine. The results will speak for themselves!