10 Ways To Ensure Your Flyer Avoids The Bin

To make sure your flyers don’t end up in the trash, here are some effective steps to follow:

 

  1. Timing is Key: Before printing, confirm local university term dates and Freshers’ week schedules so you can target the right time when students are most likely to be looking for events.
  2. Offer Incentives: Make your flyer valuable by including discounts, drink promotions, or exclusive offers that encourage students to keep it. This adds a reason to hold onto the flyer.
  3. Provide Essential Information: Ensure your flyer has all the key details like the event’s time, date, venue, price, and how to get tickets. If relevant, include your website and contact info for easy access.
  4. Check Your Text: Proofread your flyer to avoid errors. Spelling mistakes or bad grammar can leave a poor impression and make your flyer seem unprofessional.
  5. Reliable Distribution: Choose your delivery agents wisely. Make sure they’re trustworthy and will distribute the flyers in the right places. Even the best flyer won’t help if it’s not delivered properly.
  6. Target Placement: Distribute your flyers where students tend to hang out, such as cafes, libraries, or student unions. Meeting students and understanding where they spend time can help you place flyers in high-traffic areas.
  7. Eye-Catching Design: Use bold visuals, humor, or something topical that resonates with your student audience. A memorable flyer might even end up on a student’s wall instead of the trash.
  8. Test Designs: Show your flyer designs to a few students and gather feedback on which one is most appealing to your target audience. This helps ensure your flyer hits the right note.
  9. Personal Distribution: If possible, hand out flyers yourself. Your enthusiasm and personal connection can make the flyer more compelling and improve the chance of it being kept.
  10. Avoid the Trash: Don’t hand out flyers near bins. If students are already near trash, they’re more likely to toss your flyer without giving it a second thought.

 

By following these tips, you’ll increase the likelihood of your flyers being seen, remembered, and, importantly, not thrown away!