10 Easy Ways to Make Your Flyer Stand Out in the Crowd

This article by Karen Saunders from 2006 provides practical and effective strategies for creating eye-catching and successful flyers. Here’s a summary of the key points:

 

  1. Write a Catchy Headline: Make it memorable, using powerful words like “Easy,” “How to,” or “Free Bonuses.”
  2. Use Striking Graphics: Choose one powerful image to serve as the focal point. It can be a photo or illustration that supports your message.
  3. Focus on Benefits: Write from the reader’s perspective, emphasizing how the product or service benefits them. Keep text short and use persuasive words like “free,” “save,” or “guarantee.”
  4. Use Testimonials: Include customer endorsements with names, companies, and locations to enhance credibility.
  5. Organize with Design Elements: Use boxes, borders, and contrasting colors to create visual interest and break up text.
  6. Make Points Stand Out: Use bold titles and subtitles, but avoid ALL CAPS as they are harder to read.
  7. Keep It Simple: Stick to two typefaces and use grid alignment for a clean, organized layout.
  8. Proofread: Ensure accuracy, especially for contact information and website details.
  9. Budget-Friendly Option: Use bright-colored paper and black ink for a cost-effective yet impactful design.
  10. Offer Discounts: Design a coupon for a limited-time offer, clearly stating terms and conditions.

 

By applying these strategies, you can create a flyer that grabs attention and enhances your marketing efforts.