5 Bad & Lousy Words You Should Never Say In Your Salesletter

 

Ever wondered why customers aren’t excited about your product, or why your competitors with less impressive offerings are outselling you? It might not be your product or pricing—it could be the words in your sales copy driving people away.

Studies show that certain words can decrease your conversion rates by up to 75%. Avoiding these terms in your salesletters, emails, and newsletters could transform your business. Let’s dive into the five words you should never use and what to say instead.

 

1. Buy

 

When you say “buy,” you’re explicitly asking people to spend money. Most internet users search for free information and need time to trust before making a purchase. Instead, use more inviting words like “claim” or “invest.”

  • Example:
    Instead of “Buy this amazing product,” say “Claim this amazing product.”

 

2. Learn

 

The word “learn” triggers memories of effort and studying, which can overwhelm your audience. People today want quick, effortless solutions. Replace it with “discover” to spark curiosity.

  • Example:
    Instead of “Learn how to improve your golf swing,” say “Discover 10 easy tips to improve your golf swing.”

 

3. Tell

 

Using “tell” often comes across as preachy or overly authoritative. Instead, opt for “reveal” to create intrigue and position yourself as someone sharing valuable insights.

  • Example:
    Instead of “Let me tell you the secrets of becoming a millionaire,” say “Let me reveal the secrets of becoming a millionaire.”

 

4. Things

 

The word “things” is vague and uninspiring. Replace it with specific terms like “tips,” “tricks,” or “techniques” to sound more professional and engaging.

  • Example:
    Instead of “Get these 5 great things right away,” say “Get these 5 great techniques right away.”

 

5. Stuff

 

“Stuff” is another vague and unappealing term that can diminish the credibility of your offer. Use “insider secrets” to create a sense of exclusivity and urgency.

  • Example:
    Instead of “Click here to download your 7 stuffs,” say “Click here to download your 7 amazing insider secrets.”

 

Take Action Now

 

Words matter. By avoiding these five “bad” words in your sales copy, you can create a more compelling and trustworthy message that drives conversions. Go through your current salesletters, opt-in forms, and newsletters, and make these changes immediately. You’ll be amazed at the results!

 

Would you like help refining your sales copy further? Let’s make your message irresistible!