3 Things To Do Prior To Submitting Articles

The article emphasizes the growing importance of article writing and distribution for online marketing, particularly in the context of information-based marketing. It highlights the potential of article submissions to drive targeted traffic, generate leads, and build brand awareness. However, it also addresses several common mistakes people make when using article marketing as a tool for promoting their business. Here’s a breakdown of the main points:

 

1. Confusing the Purpose of Writing and Promoting Articles

  • Mistake: People often confuse why they write articles with why they promote them.
  • Correction: The primary goal of writing an article is to inform the audience. If your content doesn’t provide value and focus on educating or informing the reader, it won’t perform well in terms of generating interest or traffic.
  • To make your article successful, ensure it’s engaging and informative first. Only then can it serve the additional purposes of branding, lead generation, and promotion.

 

2. Failing to Maximize Article Marketing Opportunities

  • Mistake: Many people use articles just for backlinking, but they fail to fully leverage their potential.
  • Correction: Articles can provide more benefits than just generating backlinks. By carefully placing keywords and considering anchor texts, your article can help improve your search engine ranking.
  • Additionally, article marketing is about getting picked up by publishers with large audiences. The right kind of content can increase your visibility and provide opportunities to collaborate with brands or publishers, which could ultimately lead to higher profits.
  • Plan your articles carefully to ensure they fulfill the intended function, such as driving traffic, generating leads, or boosting brand awareness.

 

3. Publishing Content That Doesn’t Help the Readers

  • Mistake: Writing articles with the sole focus on getting links back to your site, disregarding the value for the reader.
  • Correction: Many article directories have specific guidelines and standards. If you write quality content that is helpful to your audience, it will be more likely to be accepted by these directories and republished by major platforms or publishers with larger audiences.
  • By writing high-quality, targeted content that publishers want, you stand a better chance of increasing your reach significantly.
  • Following guidelines, ensuring good grammar, and writing content that resonates with the target audience will improve your chances of success.

 

Key Takeaways:

  • Purpose-Driven Writing: Focus on writing articles that provide value to your audience first, then use them for branding, lead generation, and promotion.
  • Maximize Exposure: Don’t just use articles for backlinks; create content that will be picked up by major publishers, boosting both your visibility and earnings.
  • Quality Over Quantity: Publishing valuable, informative content is essential. Understand the types of content directories and publishers want to see, and adhere to their submission guidelines.

 

Ultimately, the article stresses the importance of choosing quality over quantity in article marketing. It’s not just about submitting articles to generate traffic—it’s about crafting content that benefits readers, which in turn increases your exposure and can lead to higher profits in the long run.