3 BIGGEST Adwords Newbie Mistakes

The 3 Biggest Adwords Newbie Mistakes:

 

  1. Using a Single Ad Group:
    • Combining all keywords into one ad group leads to poor targeting, suboptimal ad performance, and difficulty managing budgets for top-performing keywords.
    • Properly segmented ad groups enable tailored ads and landing pages, improving click-through and conversion rates.
  2. Relying Solely on Broad Match Keywords:
    • Broad match increases untargeted impressions and “tyre-kicking” clicks, inflating costs.
    • Instead, leverage a mix of matching options:
      • Broad Match (default) – Casts the widest net.
      • Phrase Match – Shows ads for searches containing the exact phrase.
      • Exact Match – Restricts to precise search terms.
    • Use negative keywords to exclude irrelevant traffic and refine targeting over time.
  3. Failure to Track Results:
    • Ignoring performance tracking means wasting budget on ineffective ads.
    • Monitor which keywords drive conversions and adjust campaigns to focus on high-performing terms.

Key Takeaways:

  • Divide keywords into tightly knit ad groups for better targeting and control.
  • Employ varied match types strategically to identify the most effective keywords.
  • Always track and measure ad performance to maximize ROI and reduce waste.

A smart, iterative approach to Adwords ensures effective advertising and better results for your investment.