2 Step Marketing

The Two-Step Marketing Process:

  1. Generate a Lead: Create interest and get the prospect to respond (e.g., call an 800 number or visit a website).
  2. Provide Information: Use personal interaction or other methods to answer questions, build confidence, and convert the lead into a sale.

Why This Process Works:

  • Lower Commitment: Asking for interest is easier than asking for money upfront.
  • Cost-Effective: Postcards are an inexpensive way to reach your audience.
  • Builds a Contact List: Every lead becomes a potential future customer, even if they don’t buy immediately.
  • Allows Follow-Up: Re-contacting interested prospects increases conversion rates.

Key Components of an Effective Postcard:

  1. Biggest Benefit Statement: Highlight the most compelling reason to consider your product or service (e.g., cost savings, time efficiency).
  2. Call-to-Action (CTA): Provide a clear and immediate reason for the recipient to respond (e.g., “Offer ends soon”).
  3. Simple Response Mechanism: Make it easy to take action (e.g., call a toll-free number or visit a simple URL).

Best Practices for Postcard Design:

  • Keep It Short: A concise message is easier to read and more likely to generate interest.
  • Create Curiosity: Use engaging headlines or offers to spark the recipient’s curiosity.
  • Target the Right Audience: Send postcards to individuals or businesses who are most likely to need your product or service.
  • Follow-Up: Ensure you have the tools and processes in place to recontact leads who don’t convert right away.

 

By using these techniques, your postcards can become a powerful tool for generating leads and ultimately driving sales.