10 Headline Writing Tips That Will Instantly Boost Your Advertising Response Rates!

Brian Maroevich’s article offers valuable insights on crafting powerful headlines that grab attention and boost advertising results. Here’s a summary of his 10 headline-writing tips:

 

  1. Personalize with Names: Including a prospect’s name in the headline can instantly capture their attention and make the ad feel more personal.
  2. Use Quotation Marks: Putting your headline in quotes gives the impression that it’s a testimonial, which adds credibility and increases trust in the message.
  3. Avoid Overly Large Headlines: A headline that’s too big can appear “hyped up” and reduce your ad’s credibility. Aim for a balanced size that is still prominent but believable.
  4. End with Excitement: Avoid ending your headline with a period, as it can cause a mental pause. Instead, use an exclamation point or leave it open-ended to maintain reader engagement.
  5. Incorporate Subheadlines: Use one or more subheadlines to build intrigue and guide the reader towards the body of your ad or sales letter.
  6. Highlight the Key Benefit: Focus on the most significant benefit your product or service offers, and frame it as a “How To…” statement. For example, “How To Attract New Business Worldwide in Just 3 Days!”
  7. Manipulate Dollar Figures: When stating a price or savings, use formats that appear less intimidating. For example, “$2,500” looks more imposing than “$2,499,” and adding decimals to savings figures can make them seem larger.
  8. Incorporate a Grabber: Attach a physical “grabber” (such as a small gadget or trinket) to your ad or sales letter to catch attention. Combine this with your headline for even greater impact.
  9. Make It Newsworthy: Craft headlines that sound like breaking news, such as “Local Tax Planner Helps Clients Get Over $1,000,000 in Refunds!” This approach can make the ad feel timely and relevant.
  10. Use Testimonials: Use a specific and detailed testimonial as your headline to make it more relatable and credible, such as “I made an extra $32,000 in 6 Weeks!”

 

By following these tips, you can significantly enhance the effectiveness of your headlines and increase the likelihood of your target audience engaging with your ad.